Rayna
Logotype Design
trustworthy
eco-friendly
affordability
Mandate
To design a logotype for a company that provides solar panel energy.
Using a word that the student comes up with for a company name, the goal was to design three levels of logos. One, just a word type. Another, a symbol and type, and the last one a modification of the logotype. Then to develop the brand identity further with the chosen idea.
Process
Behind the scenes
This took a lot of research and sketching to leave nothing unexplored. The chosen company name being, "Rayna", a solar panel provider company, the colors and symbols represent the values of the company. Rayna values affordability and creates financial plans that have the customers benefits in mind. Our goal is to make sure that her product is cost effective for their customers. They are also proud to promote an eco-friendly way of living.
Solution
Rayna values affordability and customer satisfaction. They are also proud to promote an eco-friendly way of living. My goal was to emphasize the trustworthy and friendly face of the company using a unique and chic design style that is simple and straightforward. Based on the iconic rectangle solar cells of the solar panels, Rayna mimics the shape directly associating the design with the product.
“Solar energy,
a bright alternative”
